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What is the 84 Movement?

posted Oct 27, 2011, 11:13 AM by Corey Haynes   [ updated Oct 27, 2011, 11:14 AM ]
The Partnership has been awarded a mini-grant from Health Resources in Action to form an 84 chapter at Turners Falls High School. The 84 is a movement - led by young people from all over Massachusetts to fight for a tobacco-free generation. The 84 is a forum for youth voice and thought - whether you're active and loud in fighting tobacco, or whether you keep it low-key.

Through The 84 Chapters, young people work in their own communities or schools to fight tobacco addiction and the industry. Tyanna Normandin has been hired as the Coordinator of the effort and she has recruited several TFHS students who will carry out the project, under the guidance of The Brick House. Within our local chapter, the Project Coordinator and Youth Participants will meet once a week to plan and develop the project and take trips every other week to examine tobacco advertising in the community - walking into stores, community spaces, and riding the town bus system in an effort to document tobacco advertisements. The group will gather their findings on the amount of tobacco advertising as well as instances in which the advertising targets youth directly or indirectly, and then present these findings at a public forum in the Spring.

Hundreds come together from around the state to meet, network, do some serious strategizing about how to fight tobacco, and take action at The 84's statewide events, like Kick Butts Day.

*The 84 represents the 84% of Massachusetts teens who choose not to smoke.

Health Resources in Action (HRiA) is a nonprofit public health organization dedicated to promoting individual and community health through prevention, health promotion, policy, and support of medical research. HRiA is the parent organization of The Medical Foundation division for medical research grants programs and philanthropic advisory services.

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